Job seekers and HR managers are getting into social media tools. In bad economy, visibility matters and social network tools like Twitter, Facebook, Orkut etc provide network access.

Twitter is a latest kid on the block and it’s short SMS like text messaging has made many fans (We are also on Twitter if you want to follow us there – CodeMunch ). Lately Twitter is getting popular for job seekers to reach out to prospective employers. Wall Street Journal writes about this new development, which is getting good attention in worsening job market:

Looking for a new job, Alexa Scordato didn’t email or call her contacts about possible openings. Instead, she messaged them via the social-networking Web site Twitter.com.

Her brief message: “Hey there! Looking for a Social Media job up in Boston. Are you guys doing any entry level hires?”

Within a week, she had an interview. Within two weeks, she had a job.

The site, which lets users publish supershort updates of what they’re doing, is a virtual meeting ground where a range of communities — from moms to media professionals — come to converse informally.

It’s been criticized as a site for sharing mundane details about everyday activities. But people like 22-year-old Ms. Scordato, who used Twitter to privately message some people she’d met at a conference, show the site can be more than that.

“I would guess that if I had just sent them a long email with my résumé, I might not have gotten a response as fast as I did,” says Ms. Scordato, who was hired by Mzinga, a Boston-area company that helps businesses use social technology.

Clearly diversifying your social network presence in leading social networks helps in building personal brand. Focused effort in establishing expertise goes a long way in getting into good books of people you want to impress.

Follow us on codemunch. We will be looking at Twitter APIs and thinking how we can help our job seekers in their career planning.

Fascinating post on EscapeBlog on how President Elect Barack Obama managed his career.

For  graduates just coming out of colleges and finding themselves challenged due to dire economy, there is plenty of food for thought here:

Barack Obama never escaped from Corporate America. But he has made many courageous and non-traditional career choices — all of which helped guide him to the White House.  He graduated from Columbia University and Harvard Law School and took a job as a community organizer. “Community organizer” was certainly not the most lucrative or prestigious choice to make (just ask Sarah Palin). Obama could have easily opted for a more traditional path and accepted a position at a law firm or as a corporate attorney. I’m sure many wise people advised him that he would never make any money as a community organizer.

But Obama followed his principles and his passions. They led him to the Illinois Senate, and then to the U.S. Senate (after an unsuccessful run for the U.S. House of Representatives). And now, he’s preparing to move his family and new puppy into the White House. Oh yeah, and  along the way, he also became a bestselling author (so much for those predictions that he’d never make any money).

So what is Obama’s lesson for career changers? Don’t let anybody tell you that your dream is impossible or unrealistic. Your goal may very well be a long shot, but that doesn’t mean you can’t achieve it. It may take a lot of hard work and some temporary sacrifices and discomfort, but so what? Nothing worth achieving is easy.

Now step back and think. Be unrealistic. Hard work and sacrifices.